Dirección de Transferencia y Desarrollo UC
LabToMarket: a live events platform for science-based entrepreneurs
We designed and developed a platform for Dirección de Transferencia y Desarrollo UC where science-based entrepreneurs across Chile and Latin America can discover content, register for events and join live broadcasts with live chat. Organizers have tools to manage participants and run each broadcast.
- 60,000+organic visits accumulated since 2020
- 1,200+active participants
- <1 monthto launch
The challenge
For many science-based ventures, gaining access to funding means learning how to communicate the value of their technology and connect with investment networks. LabToMarket needed to bring information, learning and live events together in an accessible experience for people across Chile and Latin America.
The project presented two connected needs. Participants had to be able to find an event, create an account, register and follow a real-time video broadcast with a space for conversation. The organizing team, in turn, needed to manage users and participants, control admission, moderate the chat, and start and end each broadcast.
What we did
An experience built for discovery and participation
We studied platforms across the regional and global innovation ecosystem to guide the information architecture and design. We organized navigation into categories and subcategories so entrepreneurs could explore the content and find relevant activities.
The experience connects registration and enrollment with participation in live webinars. During each broadcast, video and chat let people follow the event and interact within the same platform. We also added a courses and workshops section that could link to and host content from other platforms, expanding the available learning formats beyond live events.
Tools to run live events
We designed the administration tools around the organizers' work: managing users and participants, controlling access to broadcasts and moderating chat messages. From the admin area, the team could also start and end each broadcast. These tools brought event operations and participation together in a single digital product.
The interface adopted a minimal, professional identity with subtle ties to UC and to the fields of science, technology and innovation. The platform adapted to both desktop and mobile navigation. We worked in agile cycles: it was live in less than a month and gained new sections as their content became ready.
Results
LabToMarket began offering content and live experiences less than a month after the project started. The platform has served more than 1,200 active participants and, since it was created in 2020, the site has accumulated more than 60,000 organic visits. These visits refer to the site as a whole and are not attributed exclusively to the broadcasts.
The project brought together resources for science-based entrepreneurs, participation in live events and tools for the organizing team to run the operation.
Gallery
Home page on desktop 
